HealthJobsUK

Detailed job description and main responsibilities

In this role, you are accountable for:

Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm’s length bodies, journalists and senior managers at the NHSBSA. 
Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSA’s business strategy.
Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.
Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.
Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.
Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.
Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.
Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.  
Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.
Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.
Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to:

Undertake additional duties and responsibilities in line with the overall purpose of your role and as agreed by your line manager.

Demonstrate NHSBSA values and core capabilities in all aspects of your work.

Foster an environment where your own and colleagues’ safety and well-being is promoted.

Contribute to a culture which values diversity and inclusion.

Comply with NHSBSA policies, procedures and protocols as they apply to your role.