Job summary
- Main area
- Fundraising
- Grade
- NHS AfC: Band 6
- Contract
- Permanent
- Hours
- Full time
- Flexible working
- Job ref
- 160-6433619
- Employer
- The Walton Centre NHS Foundation Trust
- Employer type
- NHS
- Site
- The Walton Centre NHS Foundation Trust
- Town
- Liverpool
- Salary
- £35,392 - £42,618 per annum
- Salary period
- Yearly
- Closing
- 26/07/2024 23:59
Employer heading
Digital Fundraising Manager
NHS AfC: Band 6
Job overview
The Walton Centre Charity is looking to increase support and maximise fundraising income for the Charity. We are looking for an individual with a clear understanding and keen interest in the latest trends in digital fundraising and possess both the creative and technical skills to deliver a digital strategy for the Charity.
The individual will have in-depth knowledge of digital ad placement and optimisation with a keen focus on ROI across multiple channels, including Facebook, PPC, Twitter and Instagram, along with experience of email automation and ecommerce.
This role will work within the Fundraising Team but in close conjunction with the Communication Team, to create, develop and analyse campaigns across digital channels in order to maximise income for the Charity.
Main duties of the job
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Create, plan and manage digital fundraising campaigns to maximise income and retain existing supporters through digital and mobile channels and activity.
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Manage the Charity website and online digital platforms in conjunction with the Communications Team to ensure consistent messaging and tone of voice.
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Using industry best practice methods and data-driven analysis, improve the Charity’s online presence across a number of channels, providing an excellent experience for supporters, creating response driven digital content to maximise online income.
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Provide advice and support to the Fundraising Team and the Communications Team, to ensure digital fundraising integrates appropriately with other areas of work.
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Proactively stay updated with best-practice and industry developments, being the Charity’s digital expert, and advising other team members, both in the Fundraising Team and the Communications Team.
Working for our organisation
The Walton Centre NHS Foundation Trust is the only NHS trust to hold dual accreditation for the Investors in People. We invest in people and we invest in wellbeing standards and have been awarded Gold status for both. The Walton Centre is a leader in the treatment and care of neurology and neurosurgery, placing the patient and their family at the heart of everything we do. As the only specialist hospital trust in the UK dedicated to providing comprehensive neurology, neurosurgery, spinal and pain management services we are proud to be rated as an Outstanding Trust by the Care Quality Commission (CQC), and champion change throughout the field of neuroscience. Originally formed in 1992, the Trust received Foundation Trust status in 2009.
With around 1,450 staff, The Walton Centre treats more than 127,000 outpatients and 18,000 inpatients each year. We have leading specialists and incredibly dedicated staff delivering excellent clinical outcomes for brain, spinal and neurological care nationally and internationally. Teams across our site in Fazakerley, Liverpool, offer a world-class service in diagnosing and treating injuries and illnesses affecting the brain, spine and peripheral nerves and muscles, and in supporting people suffering from a wide range of long-term neurological conditions.
Detailed job description and main responsibilities
Please see the job description and person specification document for detailed information about the job description for this vacancy
Person specification
Qualifications
Essential criteria
- Educated to degree level or equivalent in a relevant subject
Knowledge & Skills
Essential criteria
- Extensive knowledge and experience of digital fundraising mechanics, tools, and techniques and of running digital fundraising campaigns
- Comprehensive knowledge of web languages including HTML and CSS
- Extensive knowledge and experience in digital publishing, editing, design and any related software or technology
- Comprehensive knowledge of IT systems, Mac computers, and software programmes such as Outlook, Word, Excel, Powerpoint, Access, In-Design, Illustrator and Photoshop.
- Experience of online event sign up process for challenge and community Events.
- Experience of working with website CMS and CRM systems and be knowledgeable of relevant GDPR and Fundraising Regulations.
- Working knowledge of Google analytics and SEO and experience in analysing data to gain insight and make recommendations
Desirable criteria
- Experience of working across teams, building mutual trust and respect that enables appropriate collaboration, and timely use of case studies and stories in fundraising activity
- Knowledge and experience of the streaming and gaming industry
- Experience of working in the NHS
- Experience of working in the Fundraising sector
- Awareness of the work of The Walton Centre
Employer certification / accreditation badges
Applicant requirements
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Documents to download
Further details / informal visits contact
- Name
- Madeleine Fletcher
- Job title
- Head of Fundraising
- Email address
- [email protected]
- Telephone number
- 0151 556 3464
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