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Management

• Develop and implement an effective and consistent wayfinding strategy and signage system for the Trust, in partnership with LNWH Charity, estates and facilities, site operations, digital services, patient experience, communications, and through management of the contract with our external wayfinding agency.
• Develop and implement our ward renaming project, in partnership with estates and facilities, site operations, digital services, patient experience, communications, and external agencies and partners.
• Develop business cases and project plan for a multi-phase, multi-year, full roll-out of the wayfinding strategy.
• Direct management of the wayfinding programme activities including the development of project plans, reporting progress to ensure effective and timely delivery of the project outcomes.
• Set up and run project governance and project management, ensuring all relevant permissions and approvals are achieved.
• Develop and agree a robust project plan for delivery of the strategy, phase 1 implementation, and ward renaming work, to time and to budget, in liaison with our agency and internal partners, ensuring it responds to the needs of our key audiences.
• Coordinate and monitor the Trust's delivery against plan, providing support and advice as required and mitigating and escalating risks and issues as required.
• Provide expert guidance, support to develop and manage relationships with key project stakeholders as well as influencers and decision makers, ensuring necessary updates and briefings.
• Budgetary responsibility for the wayfinding project and supporting the director of communications in agreeing the detail of shared funding approaches.
• Keep the website, intranet, and external services (such as nhs.uk) up to date with correct locations, contact details, and key staff.
• Ensure all solutions comply with all relevant statutory requirements, standards, and laws, including the Equality Act, government wayfinding standards, NHS accessible information standard, accessibility law, and NHS identity.
• Deputise for the Director of Communications as required through the wayfinding project.

Key working relationships

• Manage our relationship with external agencies and oversee their delivery against plans.
• Work with:
• the senior communications officer to ensure content and assets comply with public sector signage guidance, NHS identity, LNWH identity, accessibility regulations, and NHS accessible information standard.
• the creative and design officer to monitor the use of posters and notices across our sites to ensure they timely, high-quality, and useful.
• the wider communications team to bring understanding and awareness of the needs of clinical and operational colleagues to inform the development of the Trust’s communications and marketing offer.
• the estates and facilities team and operational colleagues to ensure new and ongoing building projects are compliant with the wayfinding and signage system.
• digital and operational teams to keep patient communications up to date with the correct location and wayfinding instructions.
• the patient experience team to ensure patients, carers, and visitors have input into our plans and projects.

Information management

• Manage and maintain an asset management system to track locations and associated design, print, and production signage.
• Regularly audit existing wayfinding materials, including signs and patient communication.