Crynodeb o'r swydd
- Prif leoliad
- communications, marketing, public relations
- Gradd
- Band 7
- Contract
- Cyfnod Penodol: 7 mis (contract to end on 31 March 2025)
- Oriau
- Llawnamser
- Gweithio hyblyg
- Cyfeirnod y swydd
- 380-SS0556
- Cyflogwr
- Kent and Medway NHS and Social Care Partnership Trust
- Math o gyflogwr
- NHS
- Gwefan
- Magnitude House
- Tref
- Aylesford
- Cyflog
- £43,742 - £50,056 per annum
- Cyfnod cyflog
- Yn flynyddol
- Yn cau
- 14/07/2024 23:59
- Dyddiad y cyfweliad
- 22/07/2024
Teitl cyflogwr
Communications and Marketing Manager for Mental Health Together
Band 7
The CQC rates us as an Outstanding organisation for Caring with an overall rating of Good
Kent and Medway NHS and Social Care Partnership Trust (KMPT) offer a range of ongoing benefits to our valued workforce across the Trust. From an active health and wellbeing programme to regular recognition events, we work hard to provide varied benefits that make a difference to your work-life balance.
Would you like to work flexibly? In the NHS, we are reminded every day of how important life is. As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us, for our patients and for you.
Speak to us about how we might be able to accommodate a flexible working arrangement.
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Trosolwg o'r swydd
We are transforming community mental health services so the NHS and key partners work together to, for the first time, deliver wraparound care that is uniquely tailored to each person’s needs, without having to navigate their way around different organisations.
Called Mental Health Together (MHT), it is one of the biggest and most exciting changes in a generation to the way people with severe and complex mental health needs are looked after in the community.
This role is pivotal to the success of MHT and will be instrumental in planning, delivering, and evaluating high-quality communications activity designed to raise awareness of the service and engage a broad range of stakeholders - from patients to staff, partners, media, MPs, and the public.
Reporting to the Deputy director of communications and engagement, and working closely with colleagues leading the transformation programme, the post holder will provide strategic communications advice and counsel to some of the most senior members of KMPT and its partners.
They will lead in setting the overall direction and then implementing future iterations of the MHT communications plan, delivering high-quality, creative content and activities tailored to relevant audiences’ needs.
Interviews will be on the 22nd July
Here are some clips of our KMPT staff, speaking about their role and why they enjoy working for us.
Prif ddyletswyddau'r swydd
The post holder will be responsible for delivering on the following areas, in collaboration with relevant stakeholders.
- To lead the successful development and implementation of appropriate communications, engagement, and marketing activity to raise awareness of the new service, secure advocacy, and drive behaviour change among relevant stakeholders (internal and external) to use the new service. This includes staff, members of the public – including existing and new patients and their families, media, MPs, local government, and professionals with the Kent and Medway health and social care system;
- To create and deliver engaging, audience-appropriate, communications and marketing content and collateral– such as video, social media content, press releases, website and intranet updates and content, presentations, briefing documents, posters, leaflets, etc;
- To develop the products and services needed to ensure the successful delivery of MHT (in particular a dedicated website) and ensure its ability to provide seamless, high-quality care;
- To work closely with the KMPT, and partner, communications and engagement teams to maximize impact, align activity, achieve cut-through, and avoid audience overwhelm.
Gweithio i'n sefydliad
Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.
We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people in Kent and Medway, as well as specialist services for adults in Sussex and Surrey. We are rated Good overall by the CQC.
Each year we care for over 2,000 people in our hospitals and 54,000 people in the community.
We are proud to employ over 3,800 people from 66 nationalities, and to serve an increasingly diverse range of communities across rural and urban areas.
You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.
The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.
Our strategy
Our mission is what we set out to do every day
We deliver brilliant care through brilliant people
Our vision is where we want to be in the future
To provide outstanding care and to work in partnership to deliver this in the right place, for every service user, every time.
Swydd ddisgrifiad a phrif gyfrifoldebau manwl
- To refresh the strategic communications approach being taken to secure engagement and behaviour change from key stakeholders, including our people, partners and patients.
- To oversee, plan, deliver and evaluate communications work, ensuring it is insight-driven and tailored to raise awareness or encourage engagement from the necessary audiences and stakeholders;
- To create a wide range of high-quality communications and marketing content and assets – including messaging, Board papers, digital and social media content (such as simple video and images/graphics), presentations, briefings etc - and where necessary brief and commission experts on specific products (e.g. more complex design and video)
- To work autonomously and inspire confidence in areas of subject matter expertise, providing professional strategic communications advice and guidance where necessary, and drawing on KMPT communications resources where needed.
- To build trusted relationships with stakeholders at all levels, and work closely with relevant partners, the project management team and KMPT’s directorate senior leadership teams that are integral to successful programme delivery.
- To lead on the development, implementation and awareness of a new external-facing website for the MHT service – a significant and visible output which patients and external partners, such as GPs, will use to refer and get self-help.
- To work collaboratively with the KMPT communications and engagement team to deliver timely, relevant and impactful internal communications to staff across KMPT who are directly and indirectly affected by the changes this new service will have on the way they deliver care.
- To maximise and protect the reputation of the programme and service and offer strategic counsel on any reputational issues that would impact this
- To manage and oversee brand consistency and compliance with the Mental Health Together service brand, KMPT and NHS brands
- To proactively engage with and support Lived Experience individuals to ensure patient and carer communications reflect their recommendations and are co-produced.
- To manage budget and finance activities, including procurement and management of external suppliers, following organisational policies and procedures.
- To build effective relationships with key external stakeholders including the media, the Kent and Medway Integrated Care System (ICS), and local and national government
Manyleb y person
Experience
Meini prawf hanfodol
- Experience creating, delivering & evaluating strategic communications plans and campaigns, that select the most appropriate channel mix to engage the right audiences, ensure content is topical & interesting and gathering insight to inform future iterations of work
- Experience of working collaboratively across different teams or organisations and successfully influencing personnel at all levels
- Experience of creating engaging audience-led content – both print and digital – to raise awareness of issues, incentivise engagement or behaviour change from relevant audiences
- Experience using content management systems, social media channels and creating content like video and simple graphics or images
Meini prawf dymunol
- Experience of working in high performing communications teams within the public sector or the NHS
- Experience leading on procurement and content development/creation for digital channels (e.g. website, social media, intranet)
Skills
Meini prawf hanfodol
- Ability to translate complex information into engaging and effective content
- Ability to measure performance of communications work, including using qualitative and quantitative data to inform approaches.
- Ability to manage sensitive issues such as media queries
- Ability to arrange and facilitate events that engage staff, patients, community members, carers and other stakeholders
- Ability to work at pace and manage a varied, and at times challenging, workload
Knowledge
Meini prawf hanfodol
- Excellent knowledge and understanding of communications best practice
- Understanding of different external and internal audiences and how to best to reach and engage them
Meini prawf dymunol
- Understanding of the NHS and the healthcare sector
Bathodynnau ardystio / achredu cyflogwyr
Dogfennau i'w lawrlwytho
Rhagor o fanylion / cyswllt ar gyfer ymweliadau anffurfiol
- Enw
- Victoria Buxton-Helyer
- Teitl y swydd
- Deputy director of communications and engagement
- Cyfeiriad ebost
- [email protected]
- Rhif ffôn
- 07721553880
Os ydych yn cael problemau'n gwneud cais, cysylltwch â
- Cyfeiriad
-
Kent & Medway NHS & Social Care Partnership Trust
Eastern & Coastal Area Offices
Littlebourne Road
Canterbury
CT1 1AZ
- Rhif ffôn
- 01227 230855 | ext. 730855
Rhestr swyddi gyda Kent and Medway NHS and Social Care Partnership Trust yn Gwasanaethau gweinyddol neu bob sector