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1. Ensure the Division communicates effectively and efficiently via digital communications with its stakeholder audiences.
2. Take the lead in ensuring digital communications tools effectively support the wider internal and external communications objectives and activities.
3. Lead on divisional wide communications, inclusive of weekly team talks.
4. Work closely with the external and internal communications managers to devise and implement digital communications solutions for the Trust and Team’s needs.
5. Proactively identify and pursue opportunities to promote the work, vision and values of the organisation via current and emerging digital opportunities.
6. Day-to-day management of the Divisions digital channels (including e-newsletters, web-based content and social media), including editorial and administration management.
7. Evaluate effectiveness of the Divisions web and digital communications activities, including measurement of audience reach and interaction.
8. Work closely with the Trust’s Digital Technology Services Team on technical and administrative aspects.
9. Day-to-day liaison with the suppliers of digital communications services.
10. Work with recruitment officer to ensure promotion of jobs is published on the right channels such as the guardian, and support with recruitment days publicising them and communicating with wider audiences.
11. Provide a lead in the development, evolution and application of digital communications, including input to and implementation of related policies.
12. Provide digital communications knowledge, advice and support to all parts of the organisation, including devising and updating policies and protocols.
13. Undertake audits and/ or research and development, relating to work undertaken and current trends.
14. Research and produce communications and marketing material which promotes the organisation and its key messages including preparing information for staff, public and media, in conjunction with other members of the team.  Research will involve direct contact with patients, public, colleagues and other external stakeholders.
15. The post-holder will sometimes be communicating complex/ sensitive/ contentious information on matters relating to Trust reputation, patient information, for partner organisations and influencers.
16. The postholder will sometimes be presenting complex, sensitive or contentious information to large groups of staff or members of the public.
17. The postholder will need to use analysis and judgment in deciding what to publish and how to present information (written and visual).
18. The postholder will plan and organise online and digital presentation of information; scheduling of information; channel launches and updates.
19. Promote and protect the organisation’s brand within digital communications.
20. Ensure co-ordination of digital communications with all other channels of external and internal communications.
21. Work across the full range of communications activities in liaison with the other members of the Communications Team.
22. Have an overview of design and print technology, web and emergent technologies.
23. Regularly use a range of computer software, including Trust-wide applications and also communications-specific tools.
24. Line manage junior staff where appropriate.